Lucky Listing #11: Consumer electronics

Sales and profitability

Net sales from May 2020 to April 2021: 41.000€

Net profit May 2020 to April 2021: 18.000€

Margin in % from May 2020 to April 2021: 43%

Article, SKU, EAN

This company has been successful in e-commerce with its own brand since 2013. The margin at product level was 43% in the last 12 months. This own brand has an active fan base that is constantly rejuvenating. Demand for this company’s products is expected to pick up after the Covid closures end.

Owner, Conversion, Marketing

This store is unrivaled because its products are unique in this type and quality. The products are “Amazon Choice” items. The unique selling point of this company is based, among other things, on the software and control of electronics developed in-house.   

Potential internationalization

So far, this FBA is active on Amazon.de and on ebay.de. In addition, the owner operates his own web store. The expansion to other Amazon marketplaces has the potential to significantly increase sales starting from the current level. For internationalization, the future owner needs national WEEE labels for the individual target markets.

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